International expansion can open huge new markets for companies allowing them to maximise the returns for the business. Whilst the rewards can be extensive there are a myriad of pitfalls waiting to catch out the unprepared business.

At Business Options we have the experience of helping companies to expand internationally both through franchising and other expansion models. Business Options can guide you through the legal complexities of franchising and expanding in different countries minimising the risks associated with entering new international markets.


Franchising is an excellent way to expand internationally. It is an affordable way of accelerating growth, achieving development goals more quickly and with often less risk than expanding overseas on one's own. You appoint international Master Franchisees who provide in-depth local knowledge and local access to markets. The Master Franchisee will be responsible for expanding into international markets under your brand and following all your systems and processes. They will be responsible for recruiting, training and supporting local franchisees.



Licensing allows established businesses to enter international markets using existing local business who already have a presence. They will be licensed to offer and promote, under their own name, the licensors products and services alongside their own. Licensing is attractive to overseas companies would like to increase the range of products and services they offer by including yours alongside their own.


International Agents allow a business to promote and sell their products and services overseas without having to established overseas offices and employ international sales staff. International agents act on your behalf so that the sale contract will be between you and the customer. Agency models can be a quick way of establishing an international sales presence.


Acquiring existing overseas businesses with an exciting client base can be a fast way for companies to establish an international presence. It can also have the benefit of economies of scale and acquiring an existing international customer base.


Company owned international expansion allows businesses to enter into new overseas market. Although the expansion has to be funded and resourced by the company it does ensure the company maintains total control over all aspects of its business and has the flexibility to make changes whenever it likes.


At Business Options we understand that not all businesses have the same requirements Therefore, to reflect the individual nature of our clients' needs we offer the Business Options Flexible Service Package. This allows the client to choose which services they would like Business Options to be involved with and which elements they would like to do themselves. This ensures that the client is only contracted for the service they want, when they want it and pay only for the services they need. Where clients wish Business Options to work on large international projects we offer the Business Options "Discounted - Total Package".

If you are considering expanding your business Internationally and would like to find out which is the right way to expand and how Business Options can help you do it successfully, contact Business Options on or telephone 01420 550890

Institute of Consulting Accredited member of the
Institute of Consulting
Irish Franchise Association Accredited member of the
Irish Franchise Association
British Franchise Association Accredited member of the
British Franchise Association
Women's Franchise Ambassador Women's Franchise
Federation of Small Businesses Member of the
Federation of Small Businesses

© Business OptionsTel: 01420 550890
Privacy Statement
Web design by Carl Saunders